Dec 12
2014

UX Tools: InVision

In user experience, there are a plethora of different tools, libraries, and frameworks, and knowing which one best fits a project can help reduce the time spent fighting the software and increase the understanding of the client’s business. InVision is a prototyping web application I’ve been using over the last several months for taking wireframes…

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Dec 05
2014

How APIs and Platform Thinking are modernizing the way companies do business

Stoking the Fires of Business Innovation  Recently a friend of mine told me about a successful eCommerce business he and his wife had set up over the past year. As I listened to him explain how quick and easy it was to establish a global supply chain and develop a rich online presence, I realized…

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Dec 02
2014

Icons Have No Identity Without Identification

Since the dawn of time man has communicated through pictures. From cave man carvings in walls to more modern cattle branding—there has always been something to communicate. Whether an idea or a purpose,  an author shapes the visual conversation that may go orphan without imagery. The visual clues that shape the stories we love—on tee…

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Nov 21
2014

Persuasive UX – Beyond Good and Evil

We’ve seen an explosion of research in behavioral economics, which helps us understand how people make decisions in their daily lives, and how those decisions are shaped by people’s prior experiences or their environment. We’ve learned more about how the mind makes choices, which enables us to support and design accordingly. Influencing people’s behavior for financial…

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Nov 13
2014

Tools and Techniques for Better Business through Process Modeling

We recently explored how process modeling is used in an effort to improve the effectiveness of technology-agnostic operational business activities. This article will focus on different techniques and tools: Divide processes into levels (typically three), with each graduating into more detail. Sometimes the words we use to get started on this can shape our path….

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Nov 04
2014

What is user experience?

As a user experience consultant, I often get questions about user experience. Simply: What is user experience (UX)? Compared to other disciplines, UX is considered relatively new. Many people think that UX is all about user interface, but that’s not all. While user interface is an essential aspect of UX, it’s not the only component. UX is…

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Oct 30
2014

Business Process Modeling for Better Business

Designing screen flow and user interaction is a primary use of process modeling tools and techniques that we see almost daily in IT. While we don’t generally talk about it differently, process modeling – as an effort to improve the effectiveness of technology-agnostic operational business activities – places different demands on your approach, the results…

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Oct 29
2014

Subtle Animations: creating great UX

Imagine an elevator car moves from one floor to another with a jerk instead of smooth scrolling. It’s an uncomfortable feeling. Though you reach your designated floor, your experience was not good. You don’t want to use that elevator again. You think about using the stairs instead. Animations in real life The beautiful animation that…

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Oct 15
2014

The Importance of User Experience: is it necessary?

Have you ever paused to consider how many things you interact with throughout a given day? Your list might be bigger than you think. Here are a few items to get you started: you press a button to turn off the alarm clock, you flip a switch to turn on a light, you swipe a…

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Oct 06
2014

Creating Seamless Experiences through Journey Mapping

Experience mapping is a strategic process of capturing and communicating complex customer interactions, which builds knowledge and consensus across an organization. The map helps build seamless customer experiences. Last year, a colleague turned me on to customer journey mapping. We decided to try it at a UX Meetup called UX in Arizona. Like most of our Meetups, we…

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