Nov 21
2014

Persuasive UX – Beyond Good and Evil

We’ve seen an explosion of research in behavioral economics, which helps us understand how people make decisions in their daily lives, and how those decisions are shaped by people’s prior experiences or their environment. We’ve learned more about how the mind makes choices, which enables us to support and design accordingly. Influencing people’s behavior for financial…

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Nov 13
2014

Tools and Techniques for Better Business through Process Modeling

We recently explored how process modeling is used in an effort to improve the effectiveness of technology-agnostic operational business activities. This article will focus on different techniques and tools: Divide processes into levels (typically three), with each graduating into more detail. Sometimes the words we use to get started on this can shape our path….

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Nov 04
2014

What is user experience?

As a user experience consultant, I often get questions about user experience. Simply: What is user experience (UX)? Compared to other disciplines, UX is considered relatively new. Many people think that UX is all about user interface, but that’s not all. While user interface is an essential aspect of UX, it’s not the only component. UX is…

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Oct 30
2014

Business Process Modeling for Better Business

Designing screen flow and user interaction is a primary use of process modeling tools and techniques that we see almost daily in IT. While we don’t generally talk about it differently, process modeling – as an effort to improve the effectiveness of technology-agnostic operational business activities – places different demands on your approach, the results…

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Oct 29
2014

Subtle Animations: creating great UX

Imagine an elevator car moves from one floor to another with a jerk instead of smooth scrolling. It’s an uncomfortable feeling. Though you reach your designated floor, your experience was not good. You don’t want to use that elevator again. You think about using the stairs instead. Animations in real life The beautiful animation that…

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Oct 15
2014

The Importance of User Experience: is it necessary?

Have you ever paused to consider how many things you interact with throughout a given day? Your list might be bigger than you think. Here are a few items to get you started: you press a button to turn off the alarm clock, you flip a switch to turn on a light, you swipe a…

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Oct 06
2014

Creating Seamless Experiences through Journey Mapping

Experience mapping is a strategic process of capturing and communicating complex customer interactions, which builds knowledge and consensus across an organization. The map helps build seamless customer experiences. Last year, a colleague turned me on to customer journey mapping. We decided to try it at a UX Meetup called UX in Arizona. Like most of our Meetups, we…

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Sep 29
2014

I Can Do That With CRM? – exploring the MS CRM platform

In my daily conversations around Microsoft Dynamics CRM, I meet so many people who think that MS CRM is just an elaborate contact management system. True? Maybe. At least partially. But nowadays any decent CRM platform offers a variety of ways to extend the base functionality to match a customer’s business process needs. There are…

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Sep 25
2014

How EHRs Are Leading the Way to Improving the Patient Experience

Electronic Health Records (EHRs) are the linchpin to improving the patient experience and patient care. The reason for this lies in the long-term intent of these records to serve as a single source of information about a patient: doctors seen, labs taken, known concerns, prescriptions, and facilities utilized. When it comes to how these records…

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Sep 22
2014

Microsoft Dynamics CRM 2013 Marketing Automation: A Q&A with the authors

More than 40,000 organizations use Microsoft Dynamics CRM, a flexible and scalable CRM solution that helps employees achieve their sales, marketing, and customer support goals. Whether your organization is currently evaluating solutions, or you have been using the tool for years, staying informed of best practices and capabilities is crucial. To share their knowledge, two…

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