Chef’d is a meal kit company like no other – with thousands of options and flexible, subscription-free ordering that keeps control in the hands of the consumer. Partnered with world-famous chefs, culinary influencers, and nationally-recognized brands such as Betty Crocker and Coca-Cola, Chef’d offers delicious meals that feature seasonal ingredients and lifestyle preferences such as gluten-free, vegetarian, quick and easy, family friendly, and much more. Delivering fresh, pre-portioned ingredients to help users discover better eating that fits their unique lifestyle, the company’s mission is to change the meal kit landscape one plate at a time.
Challenges
Analyze
Better understand customer behavior by effectively gathering and interpreting clickstream data
Position
Track website use in real time, capitalizing on relevant data to offer smart recommendations and improve targeted marketing
Perform
Tap into ERP data for a more strategic analysis of meal kit expenses such as food costs, shipping, perishability, inventory management, and vendor relationships
Results
“Data transformation creates impact companywide, but particularly for our customers. We’re making smarter marketing decisions based on real-time insight that improves the customer experience, but also empowers our best partnerships and customer offerings.”
- Chris Tambos, Chief Data Officer, Chef'd
“Managing data effectively is critical in any business; however the perishable nature of our services demands even more attention to proper data techniques and strategies. Perfecting a data architecture is an investment in operational efficiency for long-term growth and always evolving data requirements.”
- Chris Tambos, Chief Data Officer, Chef'd
Business Technology Benefits
Using the right tools and team, and recommending strategies and deploying technologies designed for fast results, Neudesic helped Chef’d architect a new company vision fueled by what the firm’s data could tell them.
“Moving to the Google Cloud Platform made sense for us, reducing costs and establishing a more scalable architecture than our existing cloud-based platform could offer. Partnering with Neudesic for GCP expertise added immeasurable value to our data transformation initiative.”
- Chris Tambos, Chief Data Officer, Chef'd
“Neudesic brought an ideal team to the table for our needs. They worked closely with us to keep the project moving, incorporating strategic thinking that demonstrated a strong understanding of our needs and challenges.”
- Chris Tambos, Chief Data Officer, Chef'd