July 29, 2019 by Neudesic + ScriptSave Building a Feature-Rich Mobile Application to Promote Health, Wellness, and Pharmacy Discounts DOWNLOAD THE FULL CASE STUDY Helping the uninsured and underinsured reduce the high cost of prescription medications, ScriptSave offers a free savings card to access reduced pricing on brand name and generic medicines. ScriptSave’s mission is to help users improve and maintain wellness, with not only better access to affordable medications but also a full-featured app experience that demonstrates the connection between everyday activities and good health. Challenges Brand Differentiation Differentiate the ScriptSave brand beyond basic pharmacy benefit management through a feature-rich mobile app User Engagement Provide a more immersive user experience that promotes ongoing health and wellness Monolithic Application Update existing WellRx app, based on older technology, to support new functionality the team was seeking Expanding Features Employ a DevOps framework to consistently build-out new features to attract users "Neudesic delivered exactly what we required for our mobile application. It was a real partnership, with both of our teams embedded and working together to create a cohesive experience. With Neudesic’s mobile expertise, we had confidence in the new ideas they presented and their technology recommendations to build the app." - Jane Schmitt, Technical Product Manager, ScriptSave "Neudesic introduced us to the Azure DevOps environment, integrating requirements gathering with our UI, UX, and Development teams, and enabling them to collectively work in a more effective and streamlined manner." – Jane Schmitt, Technical Product Manager, ScriptSave Business Impact The collaboration between ScriptSave and Neudesic brought new ideas to meet the real-world needs of users, resulting in smart features such as daily reminders to take medicines and calendars for streamlined re-ordering. ScriptSave’s app store rating increased to five stars and reached the top 100 for medical apps organically with a 56% product use. They have improved their app impressions by 13%, increased the app units by 12%, and increased conversion rate by .92%. "With the new WellRx app, we increased our app store rating to five stars and reached the top 100 for medical apps organically with a 56% product use. We have improved the impressions of the app by 13%, increased the app units by 12%, and our conversion rate has increased .92%." – Jane Schmitt, Technical Product Manager, ScriptSave DOWNLOAD THE FULL CASE STUDY
