Neudesic + ScriptSave
Building a Feature-Rich Mobile Application
to Promote Health, Wellness, and
Pharmacy Discounts
Helping the uninsured and underinsured reduce the high cost of prescription medications, ScriptSave offers a free savings card to access reduced pricing on brand name and generic medicines. ScriptSave’s mission is to help users improve and maintain wellness, with not only better access to affordable medications but also a full-featured app experience that demonstrates the connection between everyday activities and good health.
Challenges
Brand Differentiation
Differentiate the ScriptSave brand beyond basic pharmacy benefit management through a feature-rich mobile app
User Engagement
Provide a more immersive user experience that promotes ongoing health and wellness
Monolithic Application
Update existing WellRx app, based on older technology, to support new functionality the team was seeking
Expanding Features
Employ a DevOps framework to consistently build-out new features to attract users
– Jane Schmitt, Technical Product Manager, ScriptSave
Business Impact
The collaboration between ScriptSave and Neudesic brought new ideas to meet the real-world needs of users, resulting in smart features such as daily reminders to take medicines and calendars for streamlined re-ordering. ScriptSave’s app store rating increased to five stars and reached the top 100 for medical apps organically with a 56% product use. They have improved their app impressions by 13%, increased the app units by 12%, and increased conversion rate by .92%.