May 27, 2020 by Neudesic + VASA Fitness Leveraging the Neudesic Solution Center to Accelerate the Delivery of a New Feature-Rich Mobile Application DOWNLOAD THE FULL CASE STUDY > VASA Fitness is a full amenity gym and fitness chain serving more than three hundred and forty thousand members. Their high-value, low-price model allows them to offer a big box gym combined with a boutique studio experience at affordable prices. VASA Fitness has 45 locations in 6 states across the west and midwest, offering three different membership levels tailored to individuals' needs. Challenges Limited Roll-Out of New Features Existing platform limited new feature roll-out, affecting member retention and engagement Limited Customization Existing app was built on a basic template and reskinned for competing gym clients Lack of Back-End Integration Many app features launched into a separate web view, creating a poor user experience Accelerated Timeline for Project Completion Need to engage a partner with the ability to deliver quickly to meet go-to-market timeline goals “Previously, we were using a third-party mobile app which hindered the customization and flexibility that we needed. Now, we have our own custom-built app and we’re able to continuously improve and add new features quickly.” Mehul Chaudhari, VP of Strategy and Analysis, VASA Fitness “Previously, we were using a third-party mobile app which hindered the customization and flexibility that we needed. Now, we have our own custom-built app and we’re able to continuously improve and add new features quickly.” Mehul Chaudhari, VP of Strategy and Analysis, VASA Fitness “Not only was Neudesic involved on the technical side, but they also became a strategic advisor on new features that we were looking to implement. Neudesic understood how we operate our business on a day-to-day basis and helped make recommendations. This took a lot of pressure off of our team, because we trusted that Neudesic had our best interests in mind.” Mindi Bridges, Chief Brand & Marketing Officer “Not only was Neudesic involved on the technical side, but they also became a strategic advisor on new features that we were looking to implement. Neudesic understood how we operate our business on a day-to-day basis and helped make recommendations. This took a lot of pressure off of our team, because we trusted that Neudesic had our best interests in mind.” Mindi Bridges, Chief Brand & Marketing Officer Business Impact VASA Fitness saw near-immediate benefits from the app release by bringing new features to meet the needs of their clients. By enabling users to manage membership changes, billing inquiries, and scheduling within the application, they were able to save significant administrative and call center costs. Within the first three months, VASA Fitness had nearly 300,000 user installs and close to $150,000 sales increase directly through the app. VASA Fitness is continuing to their work with the Neudesic Solution Center working toward phase two features for the app that will include first-release enhancements and a reward system to add gamification and push notifications to maximize fitness community engagement. Members will be able to change their profile pictures, view class details, and send referrals to friends, which will create a new revenue stream for the organization. “Our executive team here at VASA agreed that we have never seen an app launch as fast as the mobile app Neudesic built without significant issues. We are very impressed, having gone from start to finish in under six months.” Mehul Chaudhari, VP of Strategy and Analysis, VASA Fitness DOWNLOAD THE FULL CASE STUDY
