June 19, 2019
It’s always inspiring to see a client realize successes along their digital transformation journey. With that in mind, we were excited to learn that Isagenix received the Innovation in Mobile Technology award from The Direct Selling Association (DSA) for their new IsaLife™ mobile application. The DSA award is awarded to companies who demonstrate excellence in the innovative use of mobile technology to meet the evolving needs of their customers and end users.
Isagenix is a global health and wellness organization who inspires and empowers individuals to live their best life through a journey of nutrition, health, and overall wellness. The Isagenix sales force lives and breathes the company product, acting as coaches to new and established users. The firm was seeking a way to engage and retain these audiences, supporting coaches with an effective sales tool and users with convenient access to an insightful health and wellness community.
Isagenix partnered with Neudesic to build the IsaLife™ app from the ground up, leveraging Neudesic’s onshore and offshore resources, UX expertise, deep Microsoft knowledge, and extensive Xamarin cross-platform development skillset. The goal was to make it easier to connect with products and personal support for each individual’s fitness journey
Once the app launched in late 2018, it quickly proved popular – with features that include fitness tracking, order management, coaching community, and syncing with the customer’s Fitbit® and Apple Watch® wearable wrist devices to track burned calories and physical activity. Isagenix’s initial goal was to have 10,000 users download IsaLife™ in its first week of availability. Response to early user outreach was exceptional, and more than 8,000 users downloaded the app before it was even formally launched. Less than three months after its launch, the user base stood at over 110,000 users and growing by the day.
We were excited to partner with Isagenix on this project, so we congratulate them on this great award! You can see the full story about this project here and read the Isagenix announcement of their award here.