The Challenge

To better manage marketing campaigns and drive sales goals of new subscribers, the Company’s system needed to be updated with more automated features.

The Solution

Neudesic installed a new CRM-based system, and then integrated it with the ExactTarget email marketing platform. The Company’s customer database was migrated to the new solution, which also consolidated various databases into one common data source in CRM.

The Benefit

  • Increased subscriber sales through managed email and regular mail marketing campaigns
  • A scalable solution with greater capacity to manage and utilize customer data
  • An ROI of more than $3 Million, or roughly 40 to 1