January 29, 2014 by Case Study Investment Company: CRM Implementation & Database Migration The Challenge To better manage marketing campaigns and drive sales goals of new subscribers, the Company’s system needed to be updated with more automated features. The Solution Neudesic installed a new CRM-based system, and then integrated it with the ExactTarget email marketing platform. The Company’s customer database was migrated to the new solution, which also consolidated various databases into one common data source in CRM. The Benefit Increased subscriber sales through managed email and regular mail marketing campaigns A scalable solution with greater capacity to manage and utilize customer data An ROI of more than $3 Million, or roughly 40 to 1 Read the client story Download case study “Neudesic’s customized CRM implementation and database migration solution has created a greater capacity to manage and utilize customer data and driven new sales through customer based targeting“ — none
