The Challenge

Majestic Realty used a variety of methods to market properties, including electronically through various databases and software tools. Managing broker and client contact lists, which were spread out over public folders, spreadsheets, and Microsoft Outlook, was time consuming and often led to the same brokers or clients receiving multiple promotional messages.

The Solution

Neudesic and ExactTarget came together to build the Actionable Marketing Intelligence Solution. Based on Dynamics CRM and the ExactTarget platform, AMIS created a central database of contacts and provides the means for Majestic to stay in contact with their brokers, customers and potential customers.

The Benefit

  • Templates for e-mail messages eliminate the need for coding
  • Greatly reduced time to create promotional messages
  • Create messages without assistance from an outside department or vendor
  • Refined mailing lists through tracking to deliver more targeted mailings
  • Increased property leasing rates